RECOGNITION OF EXCELLENCE

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A Few Moments We’re Proud Of.

Elevation believes meaningful work speaks louder than polished corporate jargon — but it is still important to acknowledge the moments where projects, campaigns and strategic contributions received recognition along the way. And there is no better way to explain it than by having these good humans tell you about it.

Renate Albrecht

Mob Mother, Brand Cartel

Media Director

If attention to detail were a person, it would be Roshina.
Her precision is nothing short of remarkable. From strategic execution to her innate understanding of the marketing landscape, Roshina has an exceptional ability to translate complex thinking into clear, meaningful strategy—resonating not only with brands, but with the people they serve. She doesn’t just see the bigger picture; she refines every pixel of it.
What sets her apart is that her attention to detail doesn’t end at the work itself. It extends seamlessly into how she engages with people. During the two years I had the pleasure of working alongside her, I witnessed the quiet but powerful impact she had on everyone around her—her team, clients, and suppliers alike. She listens deeply, observes keenly, and has a rare way of making people feel both seen and understood. Her guidance is thoughtful, measured, and always delivered with intention.
Roshina has an extraordinary eye—she notices what others miss and considers perspectives from every angle. It’s a skill that elevates not only her own work, but the standard of everyone fortunate enough to collaborate with her.
I continue to work closely with her team and have seen them grow from strength to strength, a testament to the foundation she built. Even now, their successes carry her imprint. Time and again, they acknowledge that they learned from the very best—and that is Roshina.
Anyone who has the privilege of working with her will echo this sentiment without hesitation.

Andre Rossouw

Marketing Manager

Mimosa Mall

I had the pleasure of working alongside Roshina as a fellow marketing manager, and her work ethic and strategic mindset consistently stood out.
She brings a rare ability to balance a strong marketing focus with broader business insight, ensuring that every initiative delivers real value. Roshina is a strong, capable leader who builds meaningful stakeholder relationships and always keeps customer satisfaction at the core of her approach. She is a thoughtful strategist and a trusted partner in any business environment.

Roshina is an absolute pleasure to work with. She is approachable, dependable, and someone who genuinely goes the extra mile to get things done right.

Akhona Makhinta

AVLM Communication Solutions

Founder & Managing Director

Roshina has been an invaluable partner to our business. What began as a client-agency relationship has naturally evolved into a strong collaboration built on trust, strategic alignment, and consistent delivery. Her strength lies not only in execution, but more importantly in her ability to contribute at a strategic level. She brings a high level of conceptual thinking and ideation, consistently developing innovative, insight-led business solutions that align with our key objectives and focus areas.
She has a deep understanding of our business and proactively identifies opportunities to enhance campaigns, drive engagement, and deliver measurable impact.
Roshina operates as a true partner — collaborative, responsive, and solutions-driven.
We highly value the partnership and would confidently recommend her to any organisation seeking a strategic, creative, and reliable marketing partner.

Denisha Haridas

Director

SOMA Society of Mastery & Artistry

Roshina’s ability to quickly understand unfamiliar industries and craft tailored marketing strategies is remarkable—but it’s how she brings others along on the journey that truly sets her apart. Whether leading SOMA’s pivot from B2C to B2B or expanding into new markets like Johannesburg, she didn’t just adapt—she inspired. Her leadership style is grounded in collaboration and coaching, empowering our team to think strategically, take ownership, and deliver beyond expectations.
During high-stakes moments, like the “Beauty Revolution Business Competition,” her mentorship elevated our confidence as much as our brand. She guided us through the process with clarity and vision, helping us reach the top 10 out of thousands. Her ability to identify and nurture untapped potential within a team creates a culture of growth and trust.
Roshina leads with empathy, creativity, and agility—making her not only a force in marketing strategy but a true catalyst for team development and transformation.

Nozi Khumalo

Director

Nozipho Consulting

Specialist Marketing Strategist in Retail

“It is an absolute pleasure to write this testimonial for Roshina Rajkumar, an exceptional Marketing and Communications Manager whose contribution to the Cresta Super Regional Shopping Centre was nothing short of outstanding.
Roshina consistently demonstrated a rare blend of strategic thinking, creative flair, and unwavering dedication to brand building. Her ability to think outside the box and bring bold, innovative campaigns to life positioned Cresta as a market leader and a hub of engaging, meaningful experiences for shoppers.
Among my team of seven Marketing Managers, Roshina stood out as the “Head Girl”— a natural leader who led from the front while uplifting those around her. She was an initiator, a problem-solver, and someone who never hesitated to roll up her sleeves. Her willingness to support her peers, collaborate across functions, and share her expertise made her a respected and admired member of the team.
What set Roshina apart was not just her capability but her character. Her work ethic, integrity, and team-first attitude earned her the trust of colleagues, partners, and Clients alike. She has left a lasting impact on the Cresta brand and on all of us who had the privilege of working alongside her. Roshina is truly a sterling professional and a remarkable human being. Any organization would be fortunate to have her energy, vision, and leadership on board.”

Lungile Khumalo

Marketing Manager

Cresta Shopping Centre

“Roshina Rajkumar was my manager at Cresta Shopping Centre from 2018, and she played a pivotal role in my professional growth. She was the kind of leader who believed in my potential, mentored me with intention, and continuously encouraged me to aim higher.
Roshina has deep marketing expertise and a genuine passion for the industry, which she generously shared. She created space for me to take ownership of my work, trusted me to lead projects, and allowed me to learn through experience — including my mistakes. Her supportive yet challenging leadership style pushed me to grow in confidence and capability.
Today, I serve as the Marketing Manager at Cresta, and I can confidently say that Roshina’s mentorship and belief in me were instrumental in helping me step into this role. I’m truly grateful for the foundation she helped me build.”

Benjamin Chang

Executive Loss Adjuster

Charles Taylor Adjusting Australia

Rosh is easy to work with and a great listener who takes the time to understand what needs to be achieved. She is highly competent and consistently follows through on whatever she takes on. Beyond her skills, Rosh is honest, reliable, and someone I’ve always been able to count on. She brings a lot of value to everything she does.