- Strategy. Clarity. Growth.
Cresta Town | Elevating Underutilised Space into Opportunity
Snapshot
An underutilised area within the shopping centre had become a low-traffic zone, limiting visibility and opportunities for surrounding retailers.
The opportunity was to turn a space shoppers were passing by into one they wanted to spend time in — increasing engagement, community connection, and commercial activity across the centre.
The Solution
The shopping centre’s strong connection with families inspired the creation of an interactive mini-city park. Designed to encourage role-play and exploration, it increased visitations and engagement within the space.
The concept was developed as a destination brand within the shopping centre. A dedicated brand identity helped increase visibility, engagement, and commercial activity.
The space was designed to be modular and adaptable. This kept the experience fresh while creating opportunities for future partnerships and campaigns.
A sales pack was developed to support brand partnerships and commercial opportunities.
A visibility strategy, including media, events, and campaign activity, was aligned with key retail periods to maximise engagement and foot traffic.
The Elevation
Increased shopper engagement and positive brand sentiment, supported by strong customer feedback.
Increased dwell time, encouraging shoppers and families to spend longer in the space.
Improved visibility and commercial activity for surrounding retailers.
Secured a long-term commercial lease, creating an ongoing revenue stream for the centre.