- Strategy. Clarity. Growth.
SOMA | Elevating Founder-Led Growth
Snapshot
As SOMA expanded into multiple cities, the business needed to harness its growing momentum to strengthen visibility, refine strategy and support long-term growth.
Like many founder-led businesses, SOMA’s founder was exceptionally good at what they did — building relationships, growing the Brand and creating strong customer connection.
The challenge was never capability — it was capacity.
Trying to manage growth, strategy, operations and visibility all at once made it difficult to step back, prioritise effectively and create the structure needed to support sustainable expansion.
Here, Elevation acted as their “Business Bestie” — identifying the opportunity to simplify the noise, refine the direction and work alongside them to create a stronger strategic foundation the business could continue growing from.
The Solution
Use existing brand momentum to expand into previously untapped industries and elevate SOMA’s visibility within the makeup artistry space.
Refined the business strategy to create clearer direction for diversification, scalability and long-term growth.
Developed targeted visibility and business development initiatives designed to attract new commercial opportunities.
Supported investment attraction efforts aligned to the refreshed business direction and future growth plans.
The Elevation
Achieved 20% revenue growth through new business opportunities and focused strategic support.
Increased industry visibility, contributing to a Top 10 placement at the 2020 Beauty Revolution Awards.
Secured external investment, strengthening confidence in the business direction and growth potential.