- Strategy. Clarity. Growth.
CrestAquarium | Elevating Reputation Through Experience
Snapshot
The launch of South Africa’s first retail-based aquarium experience generated attention, but mixed messaging created confusion and declining engagement.
The opportunity was to simplify the story, rebuild confidence, and reposition CrestAquarium as a destination that increased community engagement, shopper movement, and visibility.
The Solution
Developed a strategic relaunch and visibility plan to rebuild confidence and engagement.
Aligned PR, communications, and operations to improve the customer experience.
Simplified messaging through educational content and strategic media engagement.
Introduced community initiatives to increase participation and visibility.
Delivered a high-impact relaunch that generated media attention and shopper engagement.
The Elevation
Delivered a 26:1 ROI in Public Relations value.
Earned a Silver Awards at the 2020 SACSC Footprint Marketing Awards.
Attracted 2,000+ visitors in four hours through the Mermaid Dive activation.
Shifted public sentiment and elevated underperforming retail space.
Increased foot traffic, dwell time, and audience reach.